leader in the fresh pasta segment and in the market for over 40 years, Massa Leve boasts an extensive product range.

the relaunch of Massa Leve brings a new approach to food and family to the category.

The tradition, quality, and emotional and affective engagement with its consumers is found in the whole range. Wherever there are family and friends, life is easier. Massa Leve is present at the most important moments! We work around the concept of Comfort Food. We sought the most affective moments in our memories and focused on the time preparing recipes, on the relationships and on the perfect gatherings. We combined quality, movement, lightness and contrasts.

the outcome: greater strength and visibility on the shelf.

We brought our expertise to add visibility to the products and improved flavor differentiation, by expanding the range into three different lines (traditional, balance and premium). We kept many of the existing attributes in the new lines. For the flexible clear packagings, we had greater care with print quality. We strived to bring higher quality to colors, while keeping the challenge of featuring a see-through window.