Laboratória

Digital
Tone of Voice

Laboratória is an organization with a highly relevant purpose: to promote the inclusion and advancement of women's careers in the technology field. This is achieved through training programs and a powerful network of partnerships with companies that subsequently hire these newly skilled talents.

The website development process began with a deep immersion and understanding of the audience, through online quantitative research and a co-creation workshop with key leaders spread across Latin America.

In the UX phase, all the flows and screens were designed to validate how to optimize the users' experience and provide quick access to the main content of interest. Only after that did we begin to design the main screens of the website.

After the approval of the graphic concept, we went through another validation phase: a series of Usability Tests with a selected group of real users, to ensure that the platform was attractive, user-friendly, and efficient. Valuable insights allowed us to fine-tune the UX and the content of the screens.

At the conclusion of the project, we followed the 'Design Best Practices' and provided materials with well-documented, easy, and organized information on the main graphic elements, typography, colors, etc.

A simplified 'Design System' for the day-to-day use of the client's internal development teams, who will proceed with the website implementations.