i4pro is a company that specializes in technical solutions for the insurance market.

Upon receiving and investment round, and about to complete its 15^th anniversary, it invited us for a branding and strategy project, through which we came to the concept that synthesizes i4pro: "insurance can be simple".

Brand Concept

We developed the redesign of the whole visual identity, but it still lacked a key piece: to bring in the simplicity touted by the brand, exemplified in its logo itself, built based on the Golden Ratio.

The homepage provides a brand overview: it starts with a video that demonstrates the rationale for building the new identity, introduces the main products, a video manifesto, figures and clients attesting to its credibility.

Each area treats the remaining subjects with smart use of filters that show the range of products and services with elegant navigation, doing away with unnecessary scrolling.