CAP

Branding
Editorial
Environmental
Digital
Typography
Corporate Id.

 

brand

Not only does the brand carry the history of the soccer team, but also all its differentials and future aspirations, resulting in a unique brand, different from everything found in Brazilian soccer today.

 

 

 

 

hurricane font family

Partnering with Fabio Haag Type, we developed an exclusive font family to the hurricane. A proprietary font is a powerful tool to build a solid identity once all communications will be done in bespoke style.

In the case of Athletico Paranaense, the importance is even greater. A soccer team's primary expression of identity is unquestionably its uniform. Therefore, the number on the back of the jersey plays an important role for the image. As such, the numbers' having a unique design, different from the numbers on all opponents contended with in the field, becomes a major differential.

Photos of typographic studies, below, by Fabio Haag.

 

 


brand architecture

 

 

who made
it happen

Giovanni Vannucchi
Giovanni
Vannucchi
Alexandre Mazini
Alexandre
Mazini
Luiza Keating
Luiza
Keating
André Poppovic
André
Poppovic
André  Senra
André
Senra
Flávio Martins
Flávio
Martins
Luísa Nasraui
Luísa
Nasraui
Roberta Leal
Roberta
Leal
Ronald Kapaz
Ronald
Kapaz
Samanta Fonseca
Samanta
Fonseca
Suzana Ivamoto
Suzana
Ivamoto
Marcela Rocca
Marcela
Rocca

check out
other cases

I4PRO
Mol

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